When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.
Site puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.
Cookies are used to:
Measure how you use the website so it can be updated and improved based on your needs
Remember the notifications you’ve seen so that we don’t show them to you again
Remember you while you’re changing your Site email subscriptions
Find out more about how to manage cookies.
We use Mailchimp to create and send targeted email campaigns to the right customer. Mailchimp uses a variety of Cookies, and ways to track how emails are sent, what you open, and what you click on within the email. We use this data to improve our emails, to make sure we send you relevant, timely and more targeted emails.
Cookies served through the Service
Mailchimp automatically place single pixel gifs, also known as web ‘beacons’, in every email sent by us. These are tiny graphic files that contain unique identifiers that enable Mailchimp and our users to recognise when their subscribers have opened an email or clicked certain links. These technologies record each subscribers email address, IP address, date, and time associated with each open and click for a campaign. We use this data to create reports for our users about how an email campaign performed and what actions subscribers took.
There are two kinds of emails sent from the Site:
Order Notifications keep you updated on your order. They let you know a successful purchase was made, give you an idea of the shipping time, and let you know if an order has been cancelled or refunded.
Trigger Emails & Newsletter Type
Trigger type emails are those email types that are sent if you perform a certain action on the site. This can be done in a number of ways. We have provided some examples:
You may have bought a particular product and receive follow up emails with warranty and product data.
You add something to your cart, left the Site without purchasing, and a Trigger is sent to remind you of this.
You may have looked at a certain product, and we send ‘Retargeted’ emails to incentivise you to purchase.
A Newsletter type email is a more traditional type of email, where the email is created and sent in batches to our whole email list or segments of it. Some examples of this can be, New bike offers, new product and upcoming events.
You can always unsubscribe from emails at any time. You have total control over whether you want to receive all, some or none of our emails. We can’t unsubscribe your from Notification type emails, since this is a legal obligation to send you these.
You may receive emails from us for one of these reasons:
You bought something in our physical store, and agreed to have newsletters sent to you.
You bought something from our online store.
You entered your details to receive emails yourself.
All your order data is synced with Mailchimp, to ensure that the email have the right data in them, and to ensure you get relevant emails. We use this data to improve our customer service, and to gain more insight into how to be more relevant for our customers.
We use Google Analytics software to collect information about how you use the Site. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search. Google Analytics stores information about
The pages you visit on the Site
How long you spend on each the Site page
How you got to the site
What you click on while you’re visiting the site
We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data. But if data was used in such a way that bits of information are ‘blocked’ together, it can form a profile of you.
You have the right to decide whether to accept or reject cookies.
Website Cookie Preference Tool: You can exercise preferences about what cookies are served on our Websites by visiting our cookie settings preference centre, available here: Privacy Settings. You can also exercise your Website cookie preferences by visiting the TRUSTe preference centre by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
Do Not Track: Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Websites do not currently process or respond to “DNT” signals. MailChimp takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.